How do I buy aftershave for a man without knowing what he likes?

Look at what is on his shelf and stay in the same family — fresh and citrus, woody, or warm and spicy. A new scent in the family he already wears lands far more often than something from the other end of the counter.

Aftershave, eau de toilette or eau de parfum?

"Aftershave" in Britain usually just means fragrance. Eau de toilette is lighter and cheaper; eau de parfum lasts longer. For a gift, eau de parfum in 50 ml is the safe middle.

What are the most gifted men's fragrances?

The ones on this page, broadly: Diesel's Only The Brave line, Tom Ford, YSL, Rituals' Homme range. The reason they are gifted so much is that they suit most people and most occasions.

Fragrance gifts for men

Most men own one fragrance, wear it for a decade, and would never think to replace it. That makes it either the easiest gift on earth or a bottle in a drawer, depending on whether you know which one.

This list is the men's and unisex fragrances people actually buy and gift — classics, the newer ones that have stuck, and the warmer evening scents — at real UK prices.

If you know his bottle: buy that, in the size he never buys himself. If you do not: ask him to write it down. It is one line.

30 products · prices and stock checked October 2026 · every link goes to the shop

Yves Saint Laurent MYSLF Le Parfum 100ml
£108.00
24
Hugo Boss The Scent For Him Eau de Toilette 50ml
£68.00
23
Tom Ford Noir Extreme Eau de Parfum 100ml
£124.00
23
Dolce & Gabbana Devotion For Men Eau de Parfum 100ml
£80.50
22
Giorgio Armani Acqua di Gio Profondo Eau de Toilette 50ml
£57.60
19
Diesel ONLY THE BRAVE EDP 125 ML LE788600 FRAGRANCE (Blue)
£88.00
19
Prada L'Homme L'Eau Eau de Toilette 100ml
£76.00
18
Tom Ford Noir Eau de Parfum 100ml
£124.00
16
Diesel D RED 100 ML (Red)
£84.00
15
Jean Paul Gaultier Scandal Pour Homme Eau de Toilette 100ml
£75.00
14
Zara Deep Temptation EDP 100 ml / 3.38 Oz
£22.99
14
Zara Raw Temptation EDP 100 ml / 3.38 Oz
£22.99
14
OUAI Fragrance Mist Melrose Place 97ml
£26.00
13
Diesel ONLY THE BRAVE EDP 50 ML LE788500 FRAGRANCE (Blue)
£61.00
13
Tom Ford Ombre Leather Eau de Parfum 100ml
£124.00
13
Zara Blue Temptation Bold EDP 120ml (4.05 Fl.oz.)
£29.99
13
Viktor & Rolf Spicebomb Eau de Toilette 90ml
£66.75
10
Rituals The Iconic Collection L'Éclat
£52.90
10
Lancome Off Now Eau de Toilette 100ml
£60.00
9
Hugo Boss BOSS The Scent Elixir Parfum Intense for Him 100ml
£104.00
9
Dolce & Gabbana K Intense Eau de Parfum 100ml
£119.00
8
Prada Paradigme Eau de Parfum 100ml
£95.45
8
Giorgio Armani Acqua Di Gio Homme Elixir 50ml
£82.40
7
Issey Miyake Le Sel Eau de Parfum 50ml
£62.40
7
Rituals The Iconic Collection Ciel Rouge
£52.90
7
Rituals The Iconic Collection Voyage d'Ombre
£52.90
7
Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 125ml
£79.99
7
Calvin Klein CK IN2U For Him Eau de Toilette 100ml
£45.60
7
Davidoff Cool Water Eau de Toilette 75ml
£30.00
5
Calvin Klein CK One Eau de Toilette 100ml
£45.60
5

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